#1 The Protein-Lie
After bad vs. good fats were broadly discussed, animating especially diet crazy America to swallow as much cheaply produced “extra virgin” olive oil and Omega-3-supplements as possible, and after proposing that you have to reduce most carbs (better all of them together) to live healthy and stay in shape, a new food building block was suddenly all over the media -proteins!
Since the late 1990s, the Atkins diet, the South Beach diet and other stupidities have popularized high-protein, low-carb meal plans. As a result, consumption of protein-rich foods has risen dramatically, especially in the form of meat! The average American male consumes 102 grams of protein per day, while the average female eats about 70 grams – thats 3 large chicken breasts! In Europe it doesn’t look much better either of course! The meat lobby really apprecietad the increased popularity in protein rich foods, since this made it really easy to cover up their brutal animal raising habits like plumping chickens (see below), many deseases caused by daily meat consume and the tremendious damage to the environment through excessive “farming”. As other high-in-protein foods followed the trend, meat had to be defended:
From many small food blogs to Forbes -they all believe the American Food Industry Propaganda claiming that Soy is bad for you as a source of protein for a dozen of different reasons, including the “fact” that it contains phytoestrogens which disrubt the natural hormone levels in women and men. In general, this claim is poor in statistically evident findings and relies heavily on animal research studies, which are medically irrelevant to human health. What they omit to say is that Gen modified Soy and soy which is used in protein powders and other processed food is quite different from the naturally fermented soy which builds a basis in the healthy Japanese diet – opting for naturally grown soy should go without saying- after all we do the same choice by eating organic meat instead of industrial horror.
However, it’s also good to remember that a vegan diet of beans, vegetables, grains, and fruits does not have to include soy products to be nutritionally complete.
#2 Supermarket “Pillow Bread” and “no-time-dough”
Have you ever wondered why most bread bought in supermarkets, either packed or unpacked, is as soft as a pillow, even after 5 days on your kitchen counter? The long list of ingredients as well as the fact that these “in-store-baked” breads were frozen before put into the supermarket ovens to lure customers with the “fresh” smell, don’t need to be written on the lable of the breads since there is no law which requires that. Thanks to Délifrance, the bake-off technology took off in the 80s, which started to provide supermarkets with frozen baguettes. Turning flour, water, yeast and salt into a fresh, tasty bread is a pretty straight forward process, but as anything natural-it requires some time…time is a foe of the food industry, so they somehow let these ingredients slip into our “bread”…
Potassium bromate (which was prohibited in the UK as a possible cancer producer), L-cysteine hydrochloride (dough conditioner, flavor enhancer, is most often derived from human hair or duck feathers), sodium stearoyl-2-lactylate among many more! No idea what that means? me neither until I looked it up – as it turns out many of those chemicals are easily stored in fat cells, making it more difficult to burn fat (which is their job).
To avoid too many chemicals on their list, producers were allowed to group the ugly truth under headings such as ‘flour treatment agent’ and ‘emulsifier’.
The chemicals would never normally form part of the human diet. But the industry reassures they are safe — until, that is, scientists told us they weren’t.
What is also striking: due to the “time-is-money” mentality of large-scale-agriculture businesses, modern hybrid wheats are 30 to 40 % poorer in minerals such as iron, zinc and magnesium than 40 years ago. And if each mouthful of bread contains less to nourish us, we naturally tend to eat more. A clue to rising levels of obesity, perhaps?
The real bread organization helps you to find out more about this topic and also locate real bread!
#3 When a plumber meets a Chicken
Beef and pork waste are just two of the nice things that are on a chicken’s daily menu along with chicken stock and “flavor enhancers”. This is called plumping, and it became a standard practice in chicken production since around the ’70s. This is justified by the industry as a neccessity to add juiciness to chicken that would otherwise be too lean and chewy. What they omit in their explanation is that the chicken is stringy and inferior because they’ve deliberately bred it to be faster and cheaper to manufacture.
Nevertheless, a clever company named SweetSurprise.com, which is run by The Corn Refiners Association, puts millions of dollars into bullshit marketing campaigns in order to make consumer believe High Fructose Corn Syrup isn’t worse than any other sugar! And because it gained vast popularity, it is found on every food lable, from Kellogs, to Mars bars, and soda.
But hey – it’s just so cheap, it would be stupid of food companies NOT to put it in every cereal, cake, bread! etc.!