For a very long time the word “brand” was only used in the context of companies. The goal of branding: create an image that identifies a product and distinguishes it from competitors. Over time, people associate this image with a level of quality, value and satisfaction. Once this image is manifested in people’s minds, it is hard to change. Therefore companies put millions in ads and creative agencies to build or change their image.
With the birth of social media and professional social networks like LinkedIn, we all became human brands! Even not being active on certain platforms tells something about you! Today we have an endless number of possibilities to build, strengthen or recreate our personal image. The question is not whether you want to be a brand, but whether you want to shape it yourself or let others do that for you!
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